Douglas Farquahar, Head of Sustainable Outsourcing at Capgemini U.K has jumped squarely on the green data center bandwagon, and with good cause. A big portion of the company s revenues are generated through IT and when you consider the statistic that the green IT service sector is set to grow at a rate of 60% until 2013, it’s easy to see why companies like Capgemini need to make clear which side of the fence they’re on.
Things are not always what they seem and that applies to information technology.

Facebook has responded to criticism of its data centre strategy - and it seems Greenpeace isn’t being fair. But maybe that’s not the point.
The Greenpeace campaign has got legs. The environmental campaigner has asked Facebook to “unfriend” coal, after it signed a long-term power deal with a PacificCorp, a utility that makes the majority of its power from coal. Facebook apparently doesn’t have a public green policy, and Greenpeace says it’s not as green as Yahoo or Google.

Over the past few weeks, I've had a number of meetings with engineers, executives and investors and such, and I keep coming away with the same conclusion.

The fastest-growing and arguably most attractive segment in alternative energy and energy efficiency lies in hardware, software and networking equipment. Yep, green IT.